Cookie Policy
\nVersion 1.1 | Effective Date: March 18, 2026
\nThis Cookie Policy explains what cookies are, how HoopFrog Inc. ("we", "us", "our") uses cookies and similar technologies on the HoopFrog platform ("Service"), and what choices you have regarding their use. This policy should be read alongside our Privacy Policy. HoopFrog™ is a brand of HoopFrog® Inc.
\n\nWhat Are Cookies?
\nCookies are small text files that are placed on your device (computer, phone, tablet) when you visit a website. They are widely used to make websites work, improve performance, and provide information to website operators. Cookies may be "first-party" (set by the website you are visiting) or "third-party" (set by a service other than the website you are visiting).
\nSome cookies are "session" cookies, which are deleted when you close your browser. Others are "persistent" cookies, which remain on your device for a set period or until you delete them.
\n\nHow We Use Cookies
\nWe use cookies for the following purposes:
\n- \n
- Authentication: To identify you when you log in and maintain your session securely. \n
- Security: To protect your account and detect fraud or abuse. \n
- Preferences: To remember your language and display preferences so you do not have to set them each time you visit. \n
- Consent: To record your cookie consent decision. \n
- Analytics: With your consent, to understand how users interact with our Service so we can improve it. Analytics cookies are off by default and only activated if you explicitly accept them via our consent banner. \n
Cookies We Use
\nThe following table lists the cookies used on the HoopFrog platform:
\n| Cookie Name | \nProvider | \nPurpose | \nCategory | \nDuration | \nType | \n
|---|---|---|---|---|---|
lc_access | \n HoopFrog Inc. | \nAuthentication token. Verifies your identity on each request. HttpOnly; not accessible to JavaScript. | \nNecessary | \n1 hour | \nFirst-party | \n
lc_refresh | \n HoopFrog Inc. | \nSession refresh token. Used to issue a new access token when the current one expires, keeping you logged in. HttpOnly; not accessible to JavaScript. | \nNecessary | \n30 days | \nFirst-party | \n
lc_session_token | \n HoopFrog Inc. | \nSession security token. Ties your cookie consent to your browser session for fraud prevention. | \nNecessary | \nSession | \nFirst-party | \n
lc_consent | \n HoopFrog Inc. | \nRecords your cookie consent decision (accepted or rejected categories) so we do not ask again on every visit. | \nNecessary | \n1 year | \nFirst-party (localStorage) | \n
lc_dark_mode | \n HoopFrog Inc. | \nStores your display theme preference (system, light, or dark mode). | \nNecessary | \nPersistent (localStorage) | \nFirst-party | \n
lc_lang | \n HoopFrog Inc. | \nStores your preferred language so the interface displays in your chosen language on every visit. | \nNecessary | \n1 year | \nFirst-party | \n
| Cloudflare Cookies, Strictly necessary for security and performance | \n|||||
__cf_bm | \n Cloudflare | \nBot management, distinguishes humans from bots. | \nNecessary | \n30 minutes | \nThird-party | \n
cf_clearance | \n Cloudflare | \nRecords that the visitor passed a Cloudflare security challenge. | \nNecessary | \n30 minutes | \nThird-party | \n
__cfruid | \n Cloudflare | \nRate limiting, identifies visitors behind shared IPs. | \nNecessary | \nSession | \nThird-party | \n
| Analytics Cookies, Only set with your explicit consent | \n|||||
_ga | \n Google (via GTM) | \nDistinguishes unique users for Google Analytics. | \nAnalytics | \n2 years | \nThird-party | \n
_gid | \n Google (via GTM) | \nDistinguishes unique users for Google Analytics (short-lived). | \nAnalytics | \n24 hours | \nThird-party | \n
_clck | \n Microsoft Clarity | \nPersists a unique user ID for Clarity session replay and heatmaps. | \nAnalytics | \n1 year | \nThird-party | \n
_clsk | \n Microsoft Clarity | \nConnects multiple page views into a single Clarity session recording. | \nAnalytics | \n1 day | \nThird-party | \n
mp_* | \n Mixpanel | \nTracks anonymous product usage events (page views, feature interactions) for product improvement. | \nAnalytics | \n1 year | \nThird-party | \n
_hj* | \n Hotjar | \nSupports session recording and heatmap data collection to understand user behaviour. | \nAnalytics | \n1 year | \nThird-party | \n
ajs_* | \n Segment | \nManages anonymous analytics event routing across our analytics pipeline. | \nAnalytics | \n1 year | \nThird-party | \n
Managing Your Cookie Preferences
\nYou have several options for managing cookies:
\n- \n
- Consent Banner: When you first visit HoopFrog, a consent banner appears at the bottom of the page. You can accept all cookies, reject all optional cookies, or open the preferences panel to choose which categories you allow. Your choice is saved and you will not be asked again for one year (or until the policy version changes). \n
- Change Your Preferences: You can update your cookie preferences at any time by clearing your browser data for hoopfrog.com and revisiting the site, which will trigger the consent banner again. \n
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically find these in your browser's "Settings", "Preferences", or "Privacy" section. You can block all cookies, block only third-party cookies, or delete cookies when you close your browser. Please note that blocking necessary cookies may prevent HoopFrog from functioning correctly. \n
- Third-Party Opt-Outs: You can opt out of specific analytics services directly:\n
- \n
- Google Analytics: Google Analytics Opt-Out Browser Add-on \n
- Hotjar: Hotjar Opt-Out \n
- Mixpanel: Mixpanel Opt-Out \n
\n
Do Not Track
\nSome browsers offer a "Do Not Track" (DNT) signal. There is currently no universally accepted standard for how websites should respond to DNT signals. However, our analytics cookies are already off by default and require your explicit opt-in, which provides stronger protection than DNT.
\n\nUpdates to This Policy
\nWe may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. If we make material changes, we will update the version number and effective date at the top of this page and re-prompt you for consent where required.
\n\nContact Us
\nIf you have any questions about our use of cookies, please contact us:
\n- \n
- Email: privacy@hoopfrog.com \n
- Privacy Officer: privacy@hoopfrog.ca \n
- Mailing Address: HoopFrog Inc., 3-11 Bellerose Drive, Suite 312, St. Albert, AB T8N 5C9, Canada \n
For more information about how we handle your personal data, please see our Privacy Policy.