HoopFrog Inc. is a Canadian technology company that treats safety as an engineering discipline. Our flagship, HoopFrog, is a live, values-based dating platform where every member is verified, trust is measured in the open, and data is never for sale.
Our Flagship
HoopFrog takes a deliberate stance: no swiping mechanics, no algorithms engineered for addiction, and no AI-generated profiles, ever. Every member completes selfie and pose verification, carries a public 0-100 Trust Score, and can be vouched for by friends. Compatibility is built on values, voice and video are built in, and screen-time limits help people log off and meet. Real. Verified. You. is the product spec, not a slogan.
What We Stand For
Every product decision at HoopFrog Inc. runs through these filters first.
Data is encrypted in transit and at rest, and we never sell it. Biometric consent flows and PIPEDA, GDPR, and UK GDPR alignment are built in, not bolted on.
Selfie and pose verification, public 0-100 Trust Scores, and friend vouches help confirm members are who they appear to be. No AI-generated profiles, ever.
Built in Alberta. Serving Canadians first. Our data stays in Canada (Montreal data centre). Built to PIPEDA and PIPA.
We build for retention through value, not addiction. No swiping mechanics, anti-ghosting by design, and screen-time limits: we want people to find what they are looking for and log off happy.
CSAM hash-matching, human moderation, continuous scam detection, and direct reporting to child-protection authorities. Safety is an engineering discipline, not a marketing line.
Seven languages, WCAG 2.1 AA accessibility, and a platform designed for real diversity. We welcome everyone who's serious about connection.
People & Inclusion
HoopFrog exists to help real people connect with dignity. The same belief shapes how we build our team. We are committed to a fair, inclusive and representative workplace, and to treating inclusion as something we design in from the start, not a box we tick.
We want every person on our team, and every member on our platform, to feel respected, safe to speak up, and able to thrive.
We hire on merit with structured, skills-based, bias-aware processes. Adjustments are welcome at every stage, just ask.
A core value, not a poster. It guides how we work together and how we design for our members.
We aim for a team that reflects the diversity of the people we serve, at every level as we grow.
We hold ourselves to clear commitments, measure how we are doing, and speak openly about our progress and the work still ahead.
We are an early-stage company, so we would rather make honest commitments we keep than claims we cannot. This is where we stand today and what we are building toward.
Our Story
HoopFrog Inc. was founded with a simple conviction: the world doesn't need another app designed to keep you swiping. It needs a platform designed to help you stop.
We started in St. Albert, Alberta - a community that takes relationships seriously. That spirit is baked into everything we build. We are a small, focused team committed to craftsmanship over growth-hacking.
HoopFrog is federally incorporated, holds a registered Canadian trademark, and runs a dedicated privacy-compliance program for every market we serve.
Timeline
HoopFrog Inc. incorporated federally. Platform concept and architecture defined. Privacy-first mandate established from day one.
Versions 1 and 2 developed and tested.
Mobile app development under way on the same verification and safety core as the web platform.
Full web platform launched in English, French, Spanish, German, Dutch, Portuguese, and Welsh. Voice and video calls, values-based compatibility, and GDPR, PIPEDA, and OSA compliance programs in place. HoopFrog trademark registered (TMA1,402,196). CSAM hash-matching live.
Web platform available globally at hoopfrog.com. Android and iOS apps in final preparation.
Android launch on Google Play in July 2026, with iOS to follow. Continued investment in trust, safety, and human-centred design.
Child Protection
Protecting children is not a compliance checkbox. It is our most fundamental obligation.
HoopFrog has a zero-tolerance policy for content that exploits or endangers minors. We believe we all have a genuine moral and legal responsibility to protect children, and we take this with the utmost seriousness.
We do not treat moderation as a legal formality. Every report matters, and we act on it. We report illegal content involving minors to the relevant authorities and cooperate fully with all law enforcement investigations.
Trust & Safety
Safety at HoopFrog is an engineering discipline: a verification stack, a moderation pipeline, and a compliance program designed into the platform from day one.
Support
Tell us what's going on and we'll get back to you by email. For child-safety reports, email safety@hoopfrog.com with the subject line CHILD SAFETY.
Get In Touch
We're a focused team. If you want to connect - press inquiry, partnership, or investor conversation - reach us directly.